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TRACKINGJuly 2, 2026 · 9 min read

Server-side attribution: why the S2S postback is the new tracking standard

Third-party pixels are disappearing and networks that rely on them lose up to 30% of conversions. We explain how to migrate to a server-to-server postback architecture without disrupting operations.

MK
Marek KovářLead Engineer, Tracking
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The state of affiliate marketing in Europe: 2026 trends

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